Pilot Anselmo Licensing Terms

Clear rights for marketing, film, television and public campaigns.

Choose the licence that matches the finished use. Standard property and area marketing can be licensed directly. Film, documentary and selected entertainment use may also be licensed. Broadcast advertising, public-screen campaigns and broader rights are quoted separately.

Effective date: 5 August 2026

Choose the correct licence

Four routes for four different uses

The same clip can carry different value depending on where it appears, how widely it is distributed and whether it represents one property, one production or a paid public campaign.

Standard Marketing Licence

Property, agency and local marketing

For one named property listing, agency campaign, development, relocation project or local-marketing campaign connected to the footage.

  • Websites, listing platforms, social media and email
  • Digital advertising for the licensed campaign
  • Presentations, sales centres and controlled event screens
Self-service where offered

Editorial & Entertainment Licence

Film, documentary, television and streaming

For incorporation into one named audiovisual production, including a film, documentary, factual programme, television episode or streaming production.

  • Film festivals and theatrical cinema exhibition
  • Television, video-on-demand and streaming distribution
  • Trailers and official promotion for the same production
Self-service or quoted, depending on production

Advertising & OOH Licence

Broadcast ads, billboards and public screens

For paid advertising distributed through television, streaming ad inventory or out-of-home media.

  • Roadside billboards and digital city screens
  • Transit, airport, shopping-centre and stadium screens
  • Cinema advertising shown before a film
Written quotation required

Property Focus Licence

Marketing one recognisable property

For a named property campaign where the Buyer is authorised by the owner, seller, agent or responsible marketing party.

  • Use is limited to the identified property campaign
  • The footage may not market another property
  • Publication or exclusivity conditions may also apply
Self-service where the pack is available

Cinema and public advertising are different

The destination does not define the licence by itself.

A documentary shown in a cinema is entertainment use. An advertisement shown before that documentary is advertising use. A property video shown on a screen inside an agency office can remain standard marketing use, while the same video on a city-centre digital billboard requires an Advertising & OOH Licence.

Feature film shown in cinemas

Editorial & Entertainment Licence

Advertisement shown before the film

Advertising & OOH Licence

Property loop on an agency-office screen

Standard Marketing Licence

Property campaign on an airport display network

Advertising & OOH Licence

01

One buyer

The licence belongs to the person or legal entity identified in the purchase or written agreement.

02

One use scope

The campaign, property or production must match the licence purchased.

03

Copyright retained

Pilot Anselmo retains ownership unless a separate written agreement expressly transfers rights.

04

No redistribution

The clean source files may not be resold, sublicensed or added to a shared media library.

Licence Agreement

Standard Footage Licence Terms

These terms apply unless a product page, licence version or separate written agreement expressly grants different rights. Product-specific information forms part of the agreement.

01

Definitions

Licensor

Pilot Anselmo, operated by Luiz Anselmo in the Netherlands.

Buyer

The person or legal entity identified in the Gumroad purchase record or written quotation.

Files

The video clips, photographs, documents or other digital assets included with the purchased product.

Licensed Use

The named campaign, property, audiovisual production or advertising placement covered by the chosen licence.

Editorial Production

One named film, documentary, television programme, factual production or streaming production.

OOH

Out-of-home advertising displayed in public or commercial spaces, including billboards, transit media and place-based screens.

02

Acceptance of these terms

By purchasing, downloading, accessing or using the Files, the Buyer agrees to these terms and the applicable product description, licence version or written quotation. The licence is between Pilot Anselmo and the Buyer; Gumroad facilitates the transaction and delivery.

A person purchasing for an organisation confirms that they are authorised to bind that organisation.

03

General licence grant

Subject to payment and compliance with these terms, Pilot Anselmo grants the Buyer a non-exclusive, non-transferable licence to use the purchased Files only within the Licensed Use.

Unless the product page or written agreement states otherwise, the licence is worldwide and perpetual for that one Licensed Use. Published material may remain online or archived after the active campaign or production ends. Reuse in another campaign, property, production or advertising placement requires a new licence.

Employees and contractors may handle the Files only while working for the Buyer on the Licensed Use. They receive no independent right to retain or reuse the Files.

04

Standard Marketing Licence

The Standard Marketing Licence covers one named property listing, agency campaign, development, relocation project or local-marketing project genuinely connected to the footage.

The Buyer may use the Files in:

  • property-listing platforms;
  • the Buyer's or client's websites and landing pages;
  • organic social-media posts and short-form videos;
  • email campaigns, sales presentations and pitch materials;
  • digital advertising connected to the licensed campaign;
  • controlled screens inside agency offices, sales centres, trade events or client presentations;
  • edited promotional videos for the licensed campaign.

This licence does not include television advertising, streaming ad inventory, public billboards, transit media or broad public-screen networks.

05

Editorial & Entertainment Licence

The Editorial & Entertainment Licence allows the Buyer to incorporate the Files into one named Editorial Production.

The completed production may be distributed through:

  • film festivals and theatrical cinema exhibition;
  • television broadcast and broadcaster catch-up services;
  • streaming services and video-on-demand platforms;
  • educational, cultural or factual exhibition;
  • the production's official trailer, press kit, website and social promotion.

The Buyer may provide the Files to editors, post-production suppliers, distributors and broadcasters only as needed to complete, deliver or promote that named production.

Where technically and editorially practical, the requested credit is: “Aerial footage: Pilot Anselmo.”

Major production use may require a quotation.

National broadcasters, studios, major streaming platforms, productions requiring errors-and-omissions clearance or uses with substantial paid promotion should contact Pilot Anselmo before purchase unless a product page expressly offers that scope.

06

Advertising & Out-of-Home Licence

Paid public advertising is available only under a written quotation or product version that expressly includes the intended media.

This category includes:

  • television commercials and connected-TV advertising;
  • paid streaming-video advertising;
  • roadside billboards and digital city screens;
  • bus shelters, transit systems and transport hubs;
  • airport, shopping-centre, stadium, retail and hospitality screen networks;
  • cinema advertising shown before or around a film;
  • other paid public-display campaigns.

The quotation will define the advertiser, campaign, territory, duration, media, estimated reach, edit permissions, exclusivity and any competitor restriction.

07

Property Focus Licence

A Property Focus Pack may be used only to market the property identified on the product page, at checkout or in the written agreement.

  • The Buyer must be authorised by the owner, seller, agent or responsible marketing party.
  • The Files may not be reused to market another property.
  • The licence does not appoint the Buyer as the representative of any neighbouring property.
  • Publication, competitor, portfolio or exclusivity conditions stated in writing also apply.
08

Editing and adaptation

The Buyer may, within the Licensed Use:

  • trim, crop, resize and reformat the Files;
  • combine them with text, logos, licensed music, voiceover and other production media;
  • make reasonable colour and exposure adjustments;
  • create horizontal, square or vertical edits.

Editing must not materially misrepresent the property, area, landscape, weather, scale, access, listing status or another factual feature. Still-frame extraction is not included unless the product page expressly permits it.

09

Restrictions applying to every licence

The Buyer may not:

  • resell, redistribute, sublicense, gift or make the original Files available to another party;
  • upload the Files to a stock-media platform, shared asset library, template marketplace or public download folder;
  • reuse the Files outside the Licensed Use;
  • claim authorship, copyright ownership or exclusive rights that were not separately granted;
  • use the Files for AI-model training, dataset creation or biometric analysis;
  • use the Files in a misleading, unlawful, defamatory or privacy-invasive context;
  • use the Files to imply endorsement, ownership, representation or availability where none exists;
  • sell merchandise, NFTs, templates or other products whose main value is the Files themselves.
10

Property representation and third-party rights

The Buyer is responsible for obtaining all permissions, releases, approvals and lawful grounds required for the intended use. Purchasing footage does not appoint the Buyer as the representative of a recognisable owner, property, listing, agency or development.

The licence does not grant rights in third-party trademarks, music, architecture, signage, artwork, people or private information that may appear in the Files. The Buyer must not add claims that create a false impression about a property or place.

12

Exclusive, multi-campaign and broader rights

Exclusive, restricted-area, restricted-industry, multi-campaign, multi-production, broadcaster, studio and broad agency rights are not included unless the product page or written agreement expressly grants them.

Exclusivity is not effective until the agreement is signed and payment is complete. Existing licences remain valid unless the exclusive agreement expressly addresses them. Pilot Anselmo normally retains portfolio and editorial display rights unless the written agreement says otherwise.

Request broader rights before purchasing.

Standard footage may already have been published or licensed. Contact Pilot Anselmo first when the campaign depends on exclusivity, a substantial territory, multiple productions or competitor restriction.

13

Delivery, specifications and availability

The Buyer receives the digital assets and formats listed on the product page. Public previews may be watermarked, compressed or lower resolution than the delivered Files.

The Buyer must review compatibility, resolution, orientation, frame rate, codec, duration, filming date and visible conditions before purchase. Pilot Anselmo will replace a corrupt or inaccessible file when the problem is confirmed.

No promise is made that the footage will produce views, enquiries, ranking improvements, a faster sale, distribution acceptance or another commercial result.

14

Refunds and mandatory consumer rights

Each product page may state its own refund policy. Requests should be sent to with the Gumroad receipt and a clear description of the issue.

Nothing in these terms removes rights that cannot lawfully be excluded. Where consumer withdrawal rights apply to digital content, any loss of that right requires the express consent and acknowledgement required by applicable law before immediate access or download begins.

15

Warranties and limitation of liability

Pilot Anselmo warrants that it owns or controls the rights needed to grant the licence described here. Except for rights that cannot be excluded by law, the Files are provided as described on the product page without a guarantee of fitness for a particular commercial result.

To the maximum extent permitted by law, Pilot Anselmo's total liability connected to a product is limited to the amount paid for that product. Pilot Anselmo is not liable for indirect loss, lost profit, campaign performance, platform decisions or claims caused by the Buyer's unauthorised or misleading use.

16

Breach and termination

The licence terminates automatically if the Buyer materially breaches these terms and does not correct the breach promptly after written notice where correction is possible.

After termination, the Buyer must stop new use, remove downloadable copies from shared systems and instruct contractors to delete the Files. Rights and obligations concerning copyright, restrictions, liability and completed payments survive termination.

17

Governing law and changes

These terms are governed by the laws of the Netherlands, subject to mandatory rights that apply to the Buyer. Disputes will be submitted to a competent court in the Netherlands unless applicable law requires another forum.

The terms in force at the time of purchase apply to that purchase. Future changes will not reduce rights already granted unless the Buyer agrees in writing.

18

Contact and licence questions

Contact Pilot Anselmo before purchasing when the intended use does not clearly fit one of the licences above.

Licensor: Pilot Anselmo, operated by Luiz Anselmo, Netherlands
Email:

Need a broader licence?

Request terms shaped around the distribution.

Use a written quotation for public advertising, a major broadcaster or studio, multiple campaigns, exclusivity, competitor restrictions or another use outside the listed self-service licence.